The 90-Day Growth Plan: What to Expect When Working with a Fractional CMO

Hiring a Fractional CMO is a strategic move for businesses looking to elevate their marketing and sales efforts without the commitment of a full-time executive. But what does the journey look like? How do we, as Fractional CMOs, translate your ambitious business goals into actionable strategies and measurable results?

Let me take you behind the scenes and walk you through the first 90 days of implementing a growth strategy with me. This is where we lay the foundation for success, align your objectives, and start driving tangible results.

The 90-Day Growth Plan: Milestones and Outcomes

Here’s a breakdown of what you can expect during those critical first three months:

Phase 1: Discovery and Assessment (Days 1–30)

The first month is all about understanding your business. Before we can create a growth plan, we need to know where you stand, what’s working, and what’s not.

Key Activities:

1. Business Audit:
   • Review your marketing and sales strategies.
   • Analyze current performance metrics, customer data, and revenue streams.
2. Goal Alignment:
   • Meet with leadership and teams to clarify business goals.
   • Define how marketing and sales will contribute to these objectives.
3. Customer Insights:
   • Dive into customer feedback and journey mapping to identify pain points and opportunities.

Expected Outcomes:

• A comprehensive understanding of your business landscape.
• Clear alignment of goals across marketing, sales, and leadership.
• Identification of key opportunities for growth.

Phase 2: Strategy Development (Days 31–60)

With insights from Phase 1, we move into designing a tailored growth strategy that aligns with your business objectives.

Key Activities:

1. Building the Roadmap:
   • Develop an actionable 90-day and long-term growth strategy.
   • Incorporate tools like OKRs (Objectives and Key Results) to ensure goals are measurable.
2. Resource Allocation:
   • Identify the resources (budget, tools, talent) required to execute the plan.
   • Establish a timeline and milestones for key initiatives.
3. Team Alignment:
   • Collaborate with your marketing and sales teams to ensure everyone understands their roles in achieving the objectives.

Expected Outcomes:

• A detailed growth strategy and execution plan.
• Teams aligned and ready to execute with clarity and confidence.
• Initial campaigns and projects ready for launch.

Phase 3: Execution and Early Wins (Days 61–90)

The final phase is where we put the plan into action. This is about executing the strategy, monitoring performance, and making adjustments to optimize results.

Key Activities:

1. Campaign Launch:
   • Roll out targeted marketing campaigns.
   • Implement sales enablement tools to improve lead conversion.
2. Performance Tracking:
   • Use analytics to measure the success of early initiatives.
   • Conduct weekly or bi-weekly check-ins to assess progress.
3. Optimization:
   • Identify what’s working and refine tactics based on data insights.
   • Adjust the roadmap as needed to stay on track.

Expected Outcomes:

• Initial wins that build momentum and validate the strategy.
• Data-driven insights to guide future decisions.
• A clear path for continued growth beyond the first 90 days.

What Makes This Process Effective?

Working with a Fractional CMO brings a unique advantage: expertise, focus, and flexibility. Here’s why this approach works so well:

1. Expertise Without the Overhead

You gain access to executive-level marketing leadership at a fraction of the cost of hiring a full-time CMO.

2. Strategic Focus

As a Fractional CMO, I focus solely on what moves the needle—no fluff, just results-driven strategies.

3. Customization

Every growth plan is tailored to your specific needs, industry, and market conditions.

4. Collaboration Across Teams

I bridge the gap between marketing, sales, and leadership, ensuring everyone works toward shared goals.

Your Growth Journey Starts Here

The first 90 days with a Fractional CMO are transformative. It’s not just about launching campaigns or setting goals—it’s about creating alignment, building momentum, and setting the stage for long-term success.

If you’re ready to elevate your business and turn your growth goals into reality, let’s start this journey together.

Enjoy the journey. Be Growth.

 Pedro Torres Cobas

For more insights on strategic marketing and growth, explore these related posts:

• From Vision to Action: How Fractional CMOs Turn Business Goals Into Reality
• The Alignment Advantage: Why Marketing, Sales, and Leadership Need to Work Together in 2025
• Setting the Foundation: The Role of Goals in Marketing Success